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Team Lead, Growth Marketing (m/f/d) - Fixed Term (Maternity Cover)
by Chaos
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Introduction
The Team Lead, Growth Marketing leads the global growth marketing function, owning the strategy and execution of multi-channel campaigns across new customer acquisition, account-based marketing, and customer marketing. The role is responsible for driving measurable ARR outcomes across the full customer journey, from new logo acquisition through to expansion within the existing customer base, while building and developing a high-performing team of growth and campaign managers. Working closely with Marketing Automation, Sales, Customer Success, and Product, the role ensures coordinated go-to-market execution and shared commercial accountability across functions. This role requires a commercially driven marketing leader with a strong track record of designing and delivering data-backed growth strategies that produce measurable business impact.
Tasks
- Own the strategy and execution of multi-channel growth initiatives across new customer acquisition, ABM, and customer marketing, defining growth priorities and delivering measurable ARR outcomes from both new and existing customers.
- Lead and develop a team of growth and campaign managers, setting clear individual expectations, establishing operating models and best practices, and building a culture of disciplined execution and structured experimentation.
- Partner with Marketing Automation, Sales, Customer Success, and Product to ensure seamless cross-functional coordination, shared KPIs, and unified go-to-market execution across customer and account-based strategies.
- Use dashboards, analytics, and reporting tools to evaluate campaign performance, surface insights, and drive continuous optimisation across the funnel.
- Define and maintain clear processes and frameworks that enable the team to execute efficiently at scale while maintaining the ability to test and iterate quickly.