Senior Product Marketing Manager (Physical AI & Autonomy)

RobCo is building the category of Autonomous Industrial Robotics and we're doing it fast. We believe that automating the ordinary frees humans to do the extraordinary, and we're building the end-to-end robotics infrastructure to make that possible - hardware, software, and AI in one stack that just works.

This is a senior, high-trust role owning the product narrative for Alfie, RobCo's flagship Physical AI product line - the fastest-moving, highest-margin part of our business and the centerpiece of our category leadership story. You'll sit at the intersection of Product, Engineering, Sales, and Marketing - with a named Product counterpart and a standing seat at roadmap and design reviews.

• Develop the core messaging and positioning for Alfie - value props, differentiators, use cases - and own the framework that Sales, Marketing, Customer Success, and External Comms all draw from.
• Translate complex robotics and AI concepts into language that lands with the audience in front of you, whether that's a plant manager, a procurement lead, or a skeptical engineer.
• Own the Alfie whitepaper, technical datasheets, solution briefs, and use case fact sheets - written to be used, not filed away.
• Build and own the Alfie sales enablement deck, competitive battlecards, and demo scripts - and drive adoption to 100% among Alfie-selling AEs, not just ship-and-hope.
• Run enablement sessions so commercial teams can articulate Alfie's value confidently and consistently.
• Named Product/Engineering counterpart and a recurring, calendar-mandated syncs.
• Standing invite to Alfie roadmap - access by default.
• Close the loop: bring field and customer insight back into Product, and get roadmap context out to Sales before it's old news.
• Own video production for Alfie end-to-end - from the recurring proof-point films that build the campaign through to the flagship film that plays live on the RobCoN stage.
• Drive Alfie's presence across the full run-up to RobCoN - our biggest product launch to date - partnering closely with Product and external creative partners to ship against a fixed, public-facing calendar.
• Own the RobCoN messaging framework and speaker briefing materials, and help shape how the live stage moments land.
• This is a high-visibility, high-stakes mandate: the work you ship here will be seen by the entire company, our customers, and the market, at the most important moment in RobCo's history so far.

• 6+ years of relevant experience - this can be Product Marketing, but just as easily Pre-Sales/Solutions Engineering, Applications Engineering, Technical Consulting, Product Management, or a hands-on role in robotics, automation, or industrial tech. We're hiring for depth of technical understanding first.
• Real fluency in robotics, automation, mechatronics, industrial hardware/software systems, or AI - gained on the job, not just in a classroom.
• A track record of turning technical complexity into content people actually use - whatever form that took: sales decks, technical docs, training materials, customer-facing explainers.
• Comfortable owning a narrative end-to-end - not just executing someone else's brief.
• Experience owning content production end-to-end - from briefing creative partners and managing a campaign calendar to taking projects from concept through to finished content.
• Fluent in English; German is a strong plus.
• Experience with RaaS, SaaS, or hardware-software business models.
• Experience running a major product launch or live keynote-style event end-to-end.
• Experience presenting to both technical and executive audiences.

• Own a function end-to-end from day one, with direct access to senior leadership
• Work at the intersection of Marketing, Sales, and Partnerships in a company at a category-defining moment
• Wellpass membership (7,200+ studios across Germany), regular team events, and a team that takes both the work and the culture seriously
• Flexible working hours, a modern office, and - depending on the role - the option to work from home.
• Regular team events - from relaxed beer & pizza nights on the rooftop terrace to shared experiences on ski trips or at Oktoberfest.