Posted

Product Marketing Lead (Executive Briefing Program)

by Celonis

  • Software
  • Enterprise Software
  • Business Intelligence
Munich, Germany
Hybrid
Full-time
Professional or Experienced
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Introduction

Celonis is the trusted platform to industrialize Enterprise AI. At our core is the Celonis Context Model — which combines process data, business knowledge, and intelligence into a living digital twin of the enterprise that AI can actually understand, turning AI's operational blind spots into operational clarity. World's leading companies trust Celonis and its global ecosystem of partners to make their AI agents, people, systems, and processes work together, achieving transformational outcomes. We believe there's a massive opportunity to unlock global productivity and sustainability by giving AI the context to understand how every business process really works. Join our mission to make processes work for people, companies, and the planet.

Tasks

  • Craft a bold, consistent executive narrative that brings the Celonis vision to life and lands with C-suite audiences.
  • Build an AI-assisted content engine that drafts, personalizes, and adapts each briefing in real time to the visiting executive's industry, process data and priorities.
  • Design tailored, high-impact experiences that feel cinematic, not corporate: presentations, messaging frameworks, scripts, and interactive multimedia.
  • Own an adaptive, always-current catalog that evolves with every product launch and go-to-market shift — so no session is ever out of date.
  • Orchestrate briefing agendas that flow as one cinematic story arc across sessions.
  • Retire what's stale and prototype what's next, keeping the catalog at the frontier of Celonis innovation.
  • Own the creative vision, relevance, and impact of our interactive EBC showcases end to end.
  • Design digital, touch-driven, and spatial experiences that let executives explore their own process data — haptic, visual, and genuinely fun.
  • Partner with design agencies, creative technologists, and product teams to prototype and deploy net-new immersive experiences — AR/VR, live data visualization, and interactive installations.
  • Establish a testing and refresh cadence so every showcase runs flawlessly during high-stakes executive visits.
  • Work directly with speakers and subject-matter experts to shape their session narratives and align talking points to briefing goals.
  • Track engagement and briefing feedback, tying immersive experiences to measurable pipeline and deal velocity, and iterate on experience strategy based on what the data shows.

Requirements

  • 6+ years in content strategy, experience design, executive communications, or product marketing within B2B technology.
  • Proven experience designing high-stakes executive events, immersive experiences, or briefing programs.
  • Hands-on experience with experiential or immersive marketing, interactive storytelling, or emerging tech (AR/VR, spatial computing, interactive data visualization).
  • Exceptional writing and editing, with a track record of distilling complex technical concepts into clear, compelling narratives.
  • Fluent with generative AI tools — using them to create, personalize, and accelerate experiences, not just to draft.
  • Strong business acumen and a solid grasp of enterprise sales cycles, buyer personas, and regional market dynamics.
  • Skilled at project management and driving alignment across many stakeholders without direct authority.

Benefits

  • Pioneer Innovation: Work with the global leader in Process Mining and the Process Intelligence Graph to shape the future of AI-driven business operations.
  • Ownership from Day 1: Every full-time "Celonaut" is an owner, receiving Restricted Stock Units (RSUs) and merit-based refresh grants.
  • Unrivaled Family Support: Benefit from our inclusive parental leave policy—24 weeks of fully paid leave for primary carers and 12 weeks for supporting carers, available from your first day of employment.
  • Work-Life Integration: Enjoy Unlimited PTO (in applicable regions) and generous PTO globally, as well as a flexible hybrid work model that balances remote focus with vibrant office collaboration.
  • Continuous Growth: Elevate your skills through our 70-20-10 learning framework, mentorship programs, and access to a dedicated learning platform.
  • Holistic Well-being: Prioritize your health with subsidized Wellhub memberships, mental health counseling, and dedicated "Wellness Weeks" that prioritize work/life balance.
  • Drive Sustainability: Participate in annual Impact Days, where you receive paid time off to volunteer for community and environmental causes with your local office, or virtually.
  • Global Inclusion & Belonging: Find community through our Inclusion Think Tank and participate in our annual Inclusion Days, ensuring every voice is heard and valued.
  • Value-Driven Impact: Join a mission-led organization where our core values—Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future—drive every decision.
Celonis

CelonisMunich, Germany

Industries
Software, Enterprise Software, Business Intelligence
Company size
1001-5000