Head of Sales - Germany

Just Food Company is looking for a commercially driven, entrepreneurial Head of Sales, Germany to lead the growth of our portfolio of plant-based products across the German market.

This is a hands-on sales role for someone who knows how to build a market — not simply manage one. You will own our commercial growth in Germany across retail and foodservice, growing existing customer relationships while actively identifying, pursuing, and closing new business.

• Own the sales strategy, revenue plan, pipeline, and commercial performance for Germany across retail and foodservice.
• Manage and grow existing customer relationships while developing a strong pipeline of new accounts and distribution opportunities.
• Personally lead the sales cycle from prospecting and customer presentations through commercial negotiation, launch, and ongoing account management.
• Develop relationships with key German retailers, foodservice operators, wholesalers, distributors, and other strategic partners.
• Identify the right route-to-market by customer and channel, including determining where direct selling versus brokers, agents, distributors, or other partners will be most effective.
• Manage and hold external brokers and commercial partners accountable for pipeline development, execution, and results.
• Negotiate pricing, commercial terms, promotional programs, annual agreements, and other customer arrangements.
• Develop a deep understanding of customer needs, competitive dynamics, category trends, and opportunities for Just Egg and Just Meat within the German market.
• Partner closely with U.S.-based leadership and cross-functional teams including Marketing, Operations, Product, Regulatory, Quality, and Finance.
• Provide clear, candid market insight to global leadership and help adapt U.S. strategies and expectations to the realities of doing business successfully in Germany.
• Maintain disciplined pipeline management, forecasting, customer planning, and reporting.
• Represent Just Food Company with customers, partners, industry organizations, trade shows, and other relevant events.
• Build the foundation for continued commercial growth in Germany and, as the business evolves, help determine the appropriate future sales structure and resources.

• Significant commercial experience in the German food, beverage, or consumer packaged goods industry, with a strong track record of generating new business and growing existing accounts.
• Demonstrated experience selling into German retail and/or foodservice, ideally with meaningful experience across both channels.
• Strong knowledge of the German food market, customer landscape, commercial practices, and routes to market.
• Strong existing network within the German food industry, with established relationships across relevant retail/LEH, foodservice, wholesale, distribution, broker, and/or other industry channels. Demonstrated ability to leverage these relationships to open doors and engage senior commercial decision-makers.
• Proven ability to personally prospect, pitch, negotiate, close, and manage strategic customer relationships.
• Experience launching, establishing, or scaling a new brand or product in Germany strongly preferred.
• Experience working for or closely with a U.S.-based company or American consumer brand entering or growing in Germany strongly preferred.
• Native-level or professional fluency in German and exceptional spoken and written English, with the confidence to work directly and frequently with U.S.-based executive leadership.
• Strong cross-cultural communication skills and the ability to translate between global business objectives and German market realities — including knowing when and how an approach needs to be adapted locally.
• Entrepreneurial, resourceful, and comfortable operating with significant autonomy in a fast-moving environment.
• Highly execution-oriented; willing to operate both strategically and tactically without relying on a large local team or infrastructure.
• Commercially rigorous and comfortable using data, customer insights, and financial considerations to prioritize opportunities and make decisions.
• Willing and able to travel regularly within Germany and as needed internationally.