Head of Growth - Germany

Fresh Food, Happy Dogs.

We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That's why we make FRESHly prepared food, cooked just like you would at home and delivered directly to our customers in perfect portions. As a B-Corp certified company, you're joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction.

We've come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won't stop until we're feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us.

• Play a key role in building a >€100mn business/market as part of the German leadership team, together with Brand, Direct Sales, People & Country Management.
• Take full ownership of our German acquisition budget, channel mix, and growth strategy. Work hand in hand with our Brand Manager to scale our acquisition channels even further & drive channel diversification.
• Direct and empower a team of 3+ channel specialists across performance marketing, influencer marketing & ambassador marketing, as well as agency partners to maximize performance and delivery.
• Partner directly with the Country Director on forecasting, budgeting, and long-term expansion plans, e.g. into new markets or channels.
• Be responsible for improving payback periods through channel diversification & lowering CPAs, as well as increasing LTVs through a strong focus on retention initiatives.
• Own performance reporting and clear stakeholder communication across all organizational levels.
• Work seamlessly with global Product, CRM, Brand, and Executive stakeholders.

• 2+ years leading strategic growth with direct ownership of a mid-seven-figure (€) German acquisition budget within the D2C space, ideally subscription-focused.
• Deep hands-on and strategic expertise across paid digital/performance marketing and non-digital marketing channels, with a proven track record of building new acquisition channels from scratch.
• 2+ years of experience leading, structuring, and managing a team and agency partners.
• Strong proficiency in data analytics to drive channel optimisation & diversification.
• Good grasp of digital product and CRO within the broader marketing ecosystem. You will not own this, but be a key stakeholder to them to improve our digital product & CRO.
• Proven ability to manage relationships across localized country teams and global functional units.
• Native/C2 German and fluent business English.

• 25 vacation days + 1 extra day for every year (up to 4) that you grow with us
• 5 additional, paid 'paws' days off per year dedicated to your personal wellbeing. Hit pause when you need it most.
• Personal learning & development budget to sharpen your skills
• Monthly selection of perks via our dedicated benefits platform
• Urban Sports Club discounted membership for your fitness
• Employee perks specifically for your four legged companion
• Hybrid working (2 days home office / 3 days office) + Remote-First periods
• Flexible working hours to fit your lifestyle
• A budget to help set you up for success during home office days
• Dogs are welcome in the office - yes, really. 🐕
• Close-knit team with regular social events, team buildings and parties guaranteed