Growth Lead, New Brand, Germany

We're launching a globally recognised brand in Germany, taking it from zero to one. You'd build the growth function from scratch, own the trajectory, and decide where the money goes.

The right person has spent most of their career in DTC or subscription businesses, lives in Meta and paid social, and runs everything through the numbers. If you're the kind of person who opens the ads manager before your emails in the morning, this is probably for you.

Germany is our fastest-moving market. It runs its own budget and makes its own calls. From day one you'd have real spend, real targets, and the autonomy to go after them.

• Own channel strategy from zero - paid social and search first, then you decide where the next euro goes
• Own forecasting: spend, CAC, patient volume, and the conversation when the numbers shift
• Decide the creative testing agenda - you set the bar and decide what runs
• Lead the weekly performance read-outs to senior leadership
• Hire your team, once the brand earns it
• You will launch this brand into other verticals within the space expanding on the existing platform

• Six to ten years in performance marketing, most of it DTC or subscription
• You've built campaigns from scratch, shipped launches, and fixed what broke
• Meta and paid social are where you spend most of your time
• You're numerical by instinct - you reach for the data before you reach for an opinion, you can build a forecast, back it with logic, and say plainly when it's wrong
• You've worked somewhere high-growth with thin resourcing, preferably a start-up / scale-up environment where the remit was wide and the support wasn't
• You enjoy getting your hands dirty: jumping into ad platforms, iterating on landing pages, running experiments, and not waiting for someone else to do it
• You understand performance creative - not just what the numbers say but why an ad works
• You have a view on what makes people stop scrolling, what drives someone to click, and what turns a curious visitor into a paying customer
• You can brief a creative strategist with enough precision that the output is right first time, and you know when something isn't working before the data catches up

• Our goal for the next three years is to support 1 million patients globally to live better for longer. We're launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem
• We're on the path to becoming the world's largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding
• You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets
• You will have high ownership, continuous feedback, and dedicated development support
• You will collaborate with talented peers to solve complex clinical and operational problems at scale